Package Design
Branding
My passion for packaging design began during my undergraduate studies, where I received multiple awards for my work. My approach combines visual storytelling, brand identity, and innovative structural design to create packaging that stands out on the shelf.
Throughout my career in Korea and the U.S., I have designed packaging for a diverse range of products, including food, beauty, hair care, and consumer goods.
Korean Black Raspberry Packaging Design / Bokbunja
Created a Korean traditional-inspired brand identity featuring East Asian calligraphy and a distinctive bottle-shaped package design, blending cultural heritage with a refined, contemporary aesthetic.
The 24th Grand Art Exhibition of Daegu, Achievement 2004, South Korea
Kumdo Package Design
The 23rd Grand Art Exhibition of Korea Award, Achievement 2004
Korea Pack Star 2005 Achievement
South Korea
Coffee Package Design
International Communication Design Competition, Special Achievement 2005
South Korea
Food Package Design
Joined DIC585 in 2006, a Seoul-based packaging design agency, where I developed branding and packaging designs for Korean consumer brands, including Q1 by Samyang, Daedoo Foods, and Jal Pulineun Jip.
2006 South Korea
Takeaway Package Design
Bonchon chicken takeaway package design
2012 Bonchon Franchise LLC, USA
Takeaway Package Design
2023 Gansevoort Liberty Market, USA
Hair Package Design
For Beauty Clef, a hair and wig company, I created the Girl Crush brand, including the logo, branding, and packaging design. By rebranding an existing product with a new visual identity and packaging, the product achieved significantly higher sales. This project demonstrated how a strong brand identity and compelling packaging can influence consumer perception and directly contribute to product performance and sales.
2017 Beauty Clef, USA - Girl Crush
